Saturday, October 27, 2012

Sweet & Simple Bake Shop


Big news. BIG.


We’re opening a bake shop!

It will be called Sweet & Simple Bake Shop, and located at 75 Hillside Road, Fairfield, Connecticut.

We’ve signed the lease. We’ve submitted the plans to the Town of Fairfield. It’s happening.

We. Are. So. Excited.

Some of you know, we’ve been looking for a just-right-space for months. We wanted something not too small, not too big and definitely closer to home. Sweet & Simple launched in December, 2009 and it’s been three wonderful – fantastic! - years of baking, learning the food business and building a wholesale customer base.  It’s high time to hang our own little shingle. We love the new location, the other businesses in the shopping center and the opportunity to be part of our neighborhood.

What’s the time table for opening? We’ll open as soon as humanly possible. Stay tuned right here on the blog. I’m going to be posting lots of pictures and progress reports. For any of you thinking about opening your own bakery, I hope some of the information ends up being useful.

What will we serve? Our signature American-style baked goods and great coffee, tea and hot chocolate. We’re going to launch with a modest menu of breakfast-y baked goods, cookies, cupcakes and layer cakes. Look for new products and specials every month. We’ll also have a “gift” store with pretty cake stands, note cards, cookie jars and other treasures. We’ll be taking catering orders and continue to serve our online customers. The party favor business has been great fun – we love parties! - and we look forward to customers now coming to the shop to sample in person before ordering.

Thank you for your continued support. We love you. We hope you know that!

XO,
Michelle




Friday, August 31, 2012

Cookie Baking Tips


Today I visited Morning Living on Martha Stewart Radio. So fun to see Brian Kelsey and meet Betsy Karetnick! They asked me to bring a recipe and some cookie baking tips. I went overboard and brought nearly 2 pages of my personal tips. Yup. I get excited about baking. 

Turns out I was a wee bit nervous and all I remember from the "interview" is saying that I love the way my flour looks and smells. Oh geez. In other words, I was babbling. But, it is true. And I also love the smell of butter and sugar, vanilla and spices. 

Here's to new experiences, on the radio and off,  and here's to happy baking! Love, M

Cookie Baking Tips from Sweet & Simple

Weighing ingredients improved the consistency of my baked goods. Invest in a good quality home scale and weigh all your ingredients. I cannot emphasize this enough! Be sure to use a liquid measure for liquids.

If you insist on using measuring cups for dry ingredients, or until you buy a scale, spoon flour into a measuring cup then level off with a table knife or small offset spatula. Do not pack your flour or shake to settle it.

When using measuring spoons, measure the ingredient(s) over a separate bowl or plate so any extra does not fall in your work bowl.

Have all ingredients at room temperature. Plan to take butter out 45 minutes before you begin baking. If it is a very warm day, sometimes half an hour is enough. If the butter is too soft (glossy looking) put it back in the fridge to chill.

If you use a stand mixer for cookies like I do, you can begin with a cool room temperature butter. The paddle attachment takes care of softening the butter. This goes against conventional wisdom, but works well for me. And better too cool than too soft!
This does not apply to other ingredients.

If you forget to bring your eggs to room temperature, you can bring eggs to room temperature quickly by placing them (uncracked) in a dish of hot tap water. Usually no more than 5 minutes.

Use best quality ingredients whenever possible. When my favorite brand of butter goes on sale, I buy in bulk for the freezer. Use real extracts in your baking.

Use the same ingredients, such as same brand of butter and flour, for consistent results.

Always read a recipe thoroughly before prepping ingredients.

Prep your ingredients before you begin mixing. For example, if a recipe calls for toasted nuts, do that ahead of time and make sure they are cooled to room temp before beginning.

Neatly organize and measure all your ingredients, prep your baking sheets, preheat your oven (if baking immediately) and then begin mixing.

Always follow a recipe exactly the first time you prepare it. It’s not fair to say a recipe is a dud if, for example, you only used 1 egg and the recipe called for 3. After you have made the recipe once, feel free and experiment with it!

Same size cookies bake evenly and are appealing to the eye. For uniform cookies, use ice cream dishers which are available in a variety of sizes, from teensy to whopper, at your local baking or restaurant supply store. 

I always use parchment paper, but it can be expensive. Consider going halfsies with a baking buddy and buying an entire 1,000 count box at your local restaurant supply

Use good quality, thick sheets pans. Why? Your cookies will bake evenly and the pans will hold up. Flimsy pans tend to warp. I purchase sheet pans from my local restaurant supply and they are virtually indestructible. Bonus? They are excellent for holding kids’ craft projects and Lego creations (sheet pans can be carried from room-to-room and make clean-up a snap).

For me, baking at home sometimes comes down to being organized and making time. Often I pre-measure all my dry goods the day/night before. When I’m ready to bake, I put out the butter, eggs and any liquid ingredients to bring to room temp and off I go!

Saturday, July 28, 2012

King Arthur Flour Muffin Mixes {Giveaway}

I love trying new recipes and products. A couple weeks ago I tried 3 delicioso King Arthur Flour muffin mixes: Country Blueberry, Apple Cinnamon and Double Chocolate.

Mixes come in handy when you're pinched for time. They also make great gifts! They do? Yes, they do! When my kids were in pre-school, we used to give a set of mixing bowls and a mix (usually pancakes) as a birthday gift to kids we knew enjoyed cooking. Pancakes are simple, but so are cakes and muffins. What is it about that age that almost all kids have a love of food prep and baking?


Sometimes I make my own “mix” the night before, and by that I mean I prep the dry ingredients for whatever I am baking the next morning. It was kinda fun to have King Arthur do all the prep for me. These muffins mix up in minutes. My summer intern, Madeline, followed the directions exactly, used oil instead of butter, and all 3 mixes baked up perfectly. Our favorite flavor was the Double Chocolate, which, truthfully, tasted like a delicious, moist cupcake.


My husband took one look at the Double Chocolates and said that we should scoop the top and fill them with ice cream for dessert. We used to love chocolate muffins this way when we were newly married. Ahem! My metabolism was more cooperative then. I “filled” one of the muffins with some strange ice cream my kids left in the freezer (I’m sure they bought it with Dad because I prefer basic flavors). All I can tell you is that it contained Oreos and sprinkles… If I remember correctly, it’s a Breyer’s flavor called Birthday Blast! 


If you choose to use a mix, for whatever reason, use a GOOD one! You certainly cannot go wrong with these. 

Muffins galore!
Thank you to King Arthur for sending me the mixes to try and for agreeing to send one lucky person the 3 mixes mentioned in this post plus a coupon for a 5lb bag of KA flour from your local grocer. Really cool! Leave a comment below telling me when you think it's a good idea to use a mix and why and you will be entered to win. U.S. residents only, please, and one comment per person. Winner will be selected using random.org on Friday, August 3rd at 5PM. Prize will be shipped directly from King Arthur Flour.

Saturday, June 23, 2012

Chocolate Prune Cake


This cake has lots of dried plums – better known as prunes – and it’s moist, tender and delicious.  Prunes are so tasty and, well, underrated. When you mention prunes, invariably someone laughs and/or makes a face and/or says, “Ewwwww.”  This was true last Friday when I gave my son and his good friend, Jamie, a loaf of the cake for their sleep over and Jamie made a face and couldn’t stop laughing about the prunes. *sigh …Gotta love boys!

I’m a fan of incorporating dried fruit wherever I can – cookies, cakes, granola. There are 5 Sweet & Simple oatmeal cookie flavors with dried fruit: Raisin, Cherry, Date, Cranberry White Chocolate and Apricot. Oatmeal Date is my favorite and the toughest to sell. Prunes are a tough sell as well, but I promise you will not regret making this cake.

And what to call this cake? Prune Spice Cake? Chocolate Prune Spice Cake? I decided on Chocolate Prune Cake figuring I would get a few more takers if I mentioned chocolate from the get go. Also, it’s not a super duper spice cake – just a teaspoon of cinnamon and a touch of ginger.

As far as the chocolate in this recipe, treat yourself to a great bar of semi-sweet chocolate and chop up the 4 ounces. If you choose to use chocolate morsels, make sure you chop ‘em, too! Basically, you don’t want big chocolate chunks/morsels, you want well chopped chocolate distributed evenly in the cakes.  The only chunks should be the chopped prunes.

This recipe is another from my grandma’s recipe box (with some minor adjustments) and really my kind of “thing”: simple ingredients and simple methods that result in a great cake. My kids like it, too! Jamie? Not so much. But he loves my cookies and that’s good enough for me!


Chocolate Prune Cake
Makes 2 cakes/loaves (about 1.9 lbs each)

Preheat oven to 350°
Butter and line with parchment, two 9” x 4” loaf pans.
(If you want to use a veg oil cooking spray, I won’t tell)

Have all ingredients at room temperature.

2 1/2 cups/313 grams/11 ounces cake flour (preferably King Arthur unbleached cake flour)
1 tsp baking soda
3/4 tsp baking powder
1 tsp cinnamon
1/4 tsp ginger
1 TBSP unsweetened cocoa powder

1 cup/225 grams/8 ounces (2 sticks) butter
1 1/4 cup sugar

2 large eggs
1 1/4 cup/219 grams/8 ounces prunes coarsely chopped
1/2 cup/113 grams/4 ounces semi-sweet chocolate finely chopped

1 cup/227 grams/8 ounces low fat plain yogurt
2 tsp vanilla

Sugar for sprinkling on top of loaves (optional)

Combine with a whisk then sift together all dry ingredients and set aside.

In the work bowl of a stand mixer fitted with the paddle attachment, cream butter and sugar until light and fluffy.
Add eggs one at a time, beating well after each addition and beat until light and fluffy again.
Scrape down sides of bowl.
Add prunes and chopped chocolate and beat well.
Scrape down sides of bowl.

Combine yogurt and vanilla and whisk to combine.

Add flour alternately with yogurt mixture, beginning and ending with flour.

Divide the batter evenly between the two loaf pans, sprinkle the top of each loaf lightly with sugar (optional), and bake at 350° for one hour or until a cake tester comes out with a few crumbs attached. 

Let cakes rest in pans for 10 minutes then remove them to finish cooling on a rack.

Remember to remove the parchment before slicing and serving!

Thursday, June 21, 2012

Sweet & Simple Gives CTbites A Taste



I let the crew at Fairfield County’s CTbites sample my homemade cookies. The results? Delicious.  Read more

Tuesday, June 5, 2012

Date Icebox Cookies

This is one of my favorite cookie recipes from my Grandma's recipe box: Date Icebox Cookies. Sometimes, I call them pinwheels because I love pinwheels (in cookie and decorative form), but she called them icebox cookies so I will, too. I've wanted to add these to the formal Sweet & Simple menu from day one... It's gonna happen one of these days! I'm thinking about 3-5 icebox cookie flavors at the moment. Decisions. Decisions. And all of them delicious!

What exactly is an icebox cookie? Pretty simple. A soft cookie dough that has been rolled and shaped into a log, jelly-roll-style, to firm it up and make it easier to work with... Then, instead of rolling out the dough and using cookie cutters, you just slice-and-bake your dough. Intrigued? Here's a mega collection of 27 icebox cookie recipes from Martha Stewart to keep you busy in the kitchen. 

Several people have asked me for the Date Icebox Cookie recipe because they are featured in my blog banner.  And I'm happy to share! You can see I love them so much they've been in both of my "big" photo shoots for the site. This one (below) by Melani Lust and styled by Sandra Downie


Date Icebox Cookies

Makes: approx 4 1/2 dozen cookies (depending on thickness of cookies)

2 cups/270 grams/9.5 ounces unbleached, all purpose flour
1/2 tsp baking soda
1/4 tsp salt

1/2 cup/112 grams/4 ounces butter
1/2 cup/110 grams/3.9 ounces light brown sugar
1/2 cup sugar/100 grams/3.5 ounces

1 large egg, beaten

228 grams/8 ounces chopped dates (about 2 cups whole dates)
1/2 cup water
1/4 cup sugar

Sift twice together the flour, baking soda and salt and set aside.

In a small sauce pan, combine dates and sugars and bring to a boil, reduce heat and simmer for 5 minutes (the mixture will look like a thick jam when done). If your dates are very dry and the mixture looks more like a paste, add water 1 teaspoon at a time to loosen the mixture slightly.

Remove the date mixture from heat and cool completely.

When date mixture is completely cool, use a spatula and fold in 1/2 cup toasted and finely chopped walnuts and set aside.

In the work bowl of a stand mixer fitted with a paddle attachment, cream butter and sugars until lightened in texture and color. Add the beaten egg and beat the mixture again until the egg is thoroughly incorporated.

Add flour mixture and beat until just combined.

Turn out the dough on a floured silpat or suitable work surface (sometimes I use wax paper), gently shape it into a rectangle with your hands and then with a rolling pin roll it about 1/4” thick in the shape of a rectangle.

Spread the cooled, cooked date/walnut mixture on it evenly (I use a small offset spatula but a butter knife will work just as well) and then using both your hands, gently roll it lengthwise into a log.
(If you want some pro tips on working with this kind of cookie dough, check out this King Arthur Flour post.)

Wrap the log in plastic wrap and chill overnight or at least 8 hours.

To bake off the cookies, line 3 sheet pans with parchment, preheat oven to 375°, unwrap log and using a serrated knife cut the log in 1/4” (you can go a bit thicker if you like, but if you go thinner they are likely to fall apart as you transfer them to the sheet pans) cookies and place them on a parchment lined sheet pan.

Bake at 375° for 12 minutes or until light brown in color and slightly puffed.


Date Icebox Cookies.
(Photo by Hadley Spagna Photography)
The cookies in the picture above came from the recipe box in the picture below. The first recipe I ever made from Grandma's recipe box was for Tamale Pie (the same recipe that was part of the family dinner rotation growing up), this was the second and I've made no significant modifications to it. I even passed on adding a splash of vanilla. Shocking. I know.

Grandma's recipe box with Old Fashioned Sugar Cookies.
(Photo by Hadley Spagna Photography)


Monday, May 28, 2012

Connecticut, Memorial Day 2012

Happy Memorial Day!

So far, this has been a weekend of BBQs, American muscle cars and my mother-in-law’s beautiful garden. Let me summarize the Memorial Day weekend menu so far: hamburgers, baked beans, bbq chicken, cole slaw, hot dogs, hamburgers, hot dogs. Got all that?

Yesterday, we went to the 18th Annual Memorial Day Weekend Car Show at Quinnipiac University. We've been going since we were dating and it's still a treat! Then we spent the afternoon with family, including my husband's 90 year old cousin who served our country in the Pacific during WWII. 

American muscle cars. What's not to love?
By the way, that's not someone's sweet granny under that car, though I did do a double take!





Oh and on the way home we saw a wedding carriage with two sweet horses, Shadow and Flash, waiting outside at our neighborhood church to carry off newlyweds after their vows. 

*sniff sniff 

And what a beautiful day to get hitched (note the sign from the back of the carriage, so sweet). 






My mother-in-law's garden inspired me to do a little (emphasis on little) weeding in the yard and I had another flash of guilt over how little time I’ve spent in my garden the last couple of years. The nice thing about gardens is that they are forgiving. Overgrown, yes, but forgiving. So, I called it a day and had a nice glass of wine. I love holiday weekends!


Strawberries and some snaps from my mother-in-law's garden...
peony, strawberry plants and a honeysuckle about to pop!

I'm looking forward to seeing friends today, more BBQ and another day off... but today is truly about appreciation for those who sacrificed everything for our freedoms. God bless those who gave their lives, those who serve and God Bless America. 

Enjoy your Memorial Day, friends! 
XOXO